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Our Story
Where it Began
After years in the home improvement industry, Rob Wilbrink saw that large chains had the resources to overhaul their stores, while independent building supply dealers struggled with the absence of such support. Renovation projects for these independents often turned into logistical nightmares, involving multiple vendors and resulting in inefficiencies, budget overruns, and delays.
Recognizing that there must be a better way, he founded Burlington Merchandising & Fixtures (BMF) in 2003 to streamline the renovation process and empower independent lumber dealers to compete effectively with industry giants - drastically reducing the project duration and cost.
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Our Solution
What We Offer
We're on a mission to help retailers across Canada and the United States build a better store effectively, efficiently, and profitably. Whether you're a retailer in lumber & building materials, sporting goods, pet supplies, footwear, books, or more, our strategic approach to store renovations and greenfield locations is designed to make the process seamless and successful. From initial planning to the final installation, we're by your side, ensuring every step contributes to the realization of your dream store.
For manufacturers and distributors looking for custom display solutions, we have you covered. Let us help you design and manufacture displays that increase product visibility to engage customers and maximize sell-through rates.
40+
BMF retail specialists to support your renovation project.
400+
stores renovated across Canada and the United States.
6+ Million
square feet of retail space optimized to create the ultimate customer experience.
Meet the Team
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Sarah Hounslow
President
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Robert Wilbrink
CEO
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Brodrick Thorpe
Warehouse Manager
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Chris Law
VP, Finance
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Claire Price
Graphic Designer
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Cody McLaughlin
Project Manager
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Deep Patel
CNC Programmer
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Deniz Kucukkaraagac
Operations Coordinator
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Erica Gulas
Designer & Store Planner
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Lee-Lynn Rautenbach
Director, Design & Store Planning
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Mark Currie
Woodshop Manager
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Matt Dobson
Sr. Project Manager
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Ty Pierson
Business Development Manager
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Valerie Stark
Marketing Manager
Ready to Work Together?
We want to help you turn your vision into a reality.
Our Blog
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Contractor-Focused Store Design: Strategies for Maximizing Sales and Loyalty
Discover 7 key factors for designing a contractor-focused building supply store. From stock selection to layout, learn how to attract more pro customers and boost sales.
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Mastering the Art of Assortment Planning: What You Need to Know
Discover the five steps to creating lasting retail success through strategic assortment planning, to optimize your offering and enhance customer loyalty.
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The Number One Reason Customers Shop in Your Store
Discover the number one reason that influences where customers shop for home improvement products, and what it takes to be a customer's first choice.